MARTINA EDOFF – Unity (2015)

After her successful international last year debut, Swedish singer / songwriter MARTINA EDOFF has lined up the release of her incredibly accomplished second album “Unity” on the brand new Into Records label, distributed by Cargo, for October 16th on digipak CD (but already available only in Sweden).
With this album the founding member of the double platinum selling The Poodles proves us that she’s the new queen of Nordic melodic rock.

For “Unity” Edoff was supported by the co-writing talents of Jona Tee, keyboard player in the Swedish sensation H.E.A.T, but also as session guys we find Stefan Bergström (Skintrade) on guitars and Nalle Påhlsson (Therion, Vindictiv) on bass, among others.
Then, requested producer and sound engineer Tobias Lindell, who has previously worked with bands such as Europe or Hardcore Superstar, recorded the album at Bohus Sound Studios.
All this made the perfect conjunction to create “Unity”, even better than the already very good debut by Edoff last year, delivering exactly what you want in a melodic hard rock album.

Comparisons will be made between Martina and the likes of Issa and Fiona, and I have to say that’s completely fair. Ballsy, well sung hook laden melodic rock is certainly a linking theme with these three artists, but it’s the quality that makes them stand out from the chasing pack.
Vocally, Martina has a clear, powerful voice that hits all sorts of perfect notes and wails when wailing is needed.
For the most part the songs are strong kick ass powerful melodic rock – check out the first single for ‘World Has Gone Mad’ for a fine example of what to expect.

There’s also a couple of songs that take a lighter approach – the Roxette-ish ‘Moment Of Truth’ of the catchy ‘Spirit Of Love’, but to be honest they’re still very well written tracks with great hooks.
My personal favourite is ‘Come Alive’, which is a stupidly catchy rabble rouser of a track that fills the air with vitality.

Martina Edoff, with a little help from some of the best Swedish Rock musicians (and Lindell’s excellent production) has constructed a first class piece of melodic (hard) rock with “Unity”.
It doesn’t reinvent anything, or stretch any musical boundaries, but contains the sort of music that reminds you just why we still get off on big guitars and hook laden melodies.
So all you fans of Issa, Chrissy Steele, Robin Beck, Fiona and the like, you really need to pick this beauty up.
Highly Recommended.

01 – Unity
02 – Never Let You Down
03 – World Has Gone Mad
04 – Spirit Of Light
05 – Come Alive
06 – I Am Mining
07 – Love Keeps Turning Away
08 – Moment Of Truth
09 – Sound Of Thunder
10 – This Love Is Crazy
11 – Caught In The Middle

Martina Edoff – Vocals
Nalle Påhlsson (Therion, Vindictiv) – Bass
Stefan Bergström (Skintrade) – Guitar
Jockey Niehoff – Keyboards
Björn Höglund (Hoven Droven) – Drums
Jona Tee (H.E.A.T) – Keyboards, Co-Writing

BUY IT !
cdon.eu/music/edoff_martina/unity-34907020
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